Career counseling has a long and illustrious past, dating back to the contributions of Frank Parsons and including notable theories and substantial research related to career development. In the practice of career counseling, however, there is not substantial evidence about what works with which clients under what conditions. In the next 10 years, there will be opportunities to provide career assistance through novel means to reach more individuals; however, some of these opportunities, such as the Internet, can also have adverse effects if not used appropriately. The author also discusses a vision that involves a resurgence of theory, research, and practice related to career counseling. The 90th anniversary of the National Career Development Association provides a unique opportunity to reflect on the literature and practice of career counseling. Furthermore, the analysis of the strengths, weaknesses, opportunities, threats (SWOT) of career counseling provides a useful framework for this reflection and analysis. In this article, I also articulate a vision or a strategic plan for career counseling. This daunting task became even more difficult when I considered that it is the 90th anniversary and that there are only 10 more years until the field celebrates its 100th anniversary. Analogous to a looming birthday and making unrealistic goals (e.g., lose 20 pounds in 2 weeks), I know my tendency to be idealistic so I attempted to keep at least one foot planted in reality.