Hooked

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Download Now
Read Online

Related Articles

Hooked Related Links

Hooked


Author : Betina Krahn
Genre : Contemporary
Total Read : 78
Total Download : 228
File Size : 45,7 Mb
Download Now Read Online




Hooked


Author : Nir Eyal & Ryan Hoover
Genre : Marketing & Sales
Total Read : 87
Total Download : 472
File Size : 48,5 Mb
Download Now Read Online




Hooked


Author : Ev Bishop
Genre : Contemporary
Total Read : 71
Total Download : 508
File Size : 47,7 Mb
Download Now Read Online




Hooked


Author : Cat Johnson
Genre : Contemporary
Total Read : 56
Total Download : 979
File Size : 52,5 Mb
Download Now Read Online




Hooked


Author : Matt Richtel
Genre : Computers
Total Read : 99
Total Download : 256
File Size : 44,9 Mb
Download Now Read Online




Hooked


Author : Liz Fichera
Genre : Romance
Total Read : 99
Total Download : 388
File Size : 43,6 Mb
Download Now Read Online




Hooked


Author : Freda McKissic Bush & Joe S. McIlhaney, Jr.
Genre : Parenting
Total Read : 80
Total Download : 805
File Size : 48,7 Mb
Download Now Read Online




Hooked A Thriller


Author : Ruth Harris & Michael Harris
Genre : Mysteries & Thrillers
Total Read : 89
Total Download : 721
File Size : 55,6 Mb
Download Now Read Online




Hooked


Author : Gabrielle Dolan & Yamini Naidu
Genre : Business & Personal Finance
Total Read : 84
Total Download : 410
File Size : 53,7 Mb
Download Now Read Online




Hooked


Author : Jamie Smolen MD
Genre : Fiction & Literature
Total Read : 80
Total Download : 485
File Size : 47,5 Mb
Download Now Read Online




Hooked


Author : Jaime Maddox
Genre : Gay & Lesbian
Total Read : 87
Total Download : 975
File Size : 49,9 Mb
Download Now Read Online




Hooked


Author : Gregory L. Jantz
Genre : Self-Improvement
Total Read : 97
Total Download : 497
File Size : 40,9 Mb
Download Now Read Online




Hooked


Author : Cathy Yardley
Genre : Romantic Comedy
Total Read : 72
Total Download : 411
File Size : 52,7 Mb
Download Now Read Online




3 Day Cleanse And Detox


Author : Michelle Pallozzi & Hooked On Fitness
Genre : Health & Fitness
Total Read : 75
Total Download : 221
File Size : 52,5 Mb
Download Now Read Online




Hooked


Author : Chloe Shantz-Hilkes
Genre : Coming of Age
Total Read : 89
Total Download : 437
File Size : 50,7 Mb
Download Now Read Online




Hooked


Author : Leslie Leyland Fields
Genre : Fiction & Literature
Total Read : 97
Total Download : 654
File Size : 55,8 Mb
Download Now Read Online




Hooked


Author : Les Edgerton
Genre : Language Arts & Disciplines
Total Read : 91
Total Download : 838
File Size : 41,7 Mb
Download Now Read Online




Hooked


Author : Brenda Rothert
Genre : Contemporary
Total Read : 57
Total Download : 648
File Size : 47,9 Mb
Download Now Read Online




Hooked


Author : Howard Brody
Genre : Medical
Total Read : 76
Total Download : 255
File Size : 52,7 Mb
Download Now Read Online




Hooked Up


Author : Oscar Laboriel
Genre : African American
Total Read : 72
Total Download : 822
File Size : 46,9 Mb
Download Now Read Online




Hooked


Author : Joe S. McIlhaney, Jr. & Freda McKissic Bush
Genre : Parenting
Total Read : 52
Total Download : 367
File Size : 45,7 Mb
Download Now Read Online




Why He S Dating Her Instead Of You Why He Didn T Commit Why He Left And Why You Re Still Hooked 10 Ways To Be The Woman Every Man Wants


Author : Emilee Henderson
Genre : Psychology
Total Read : 61
Total Download : 294
File Size : 50,5 Mb
Download Now Read Online




Salt Sugar Fat


Author : Michael Moss
Genre : Business & Personal Finance
Total Read : 70
Total Download : 425
File Size : 49,6 Mb
Download Now Read Online




Hooked


Author : Jane May
Genre : Fiction & Literature
Total Read : 92
Total Download : 640
File Size : 40,8 Mb
Download Now Read Online




Hooked


Author : Kate Davies
Genre : Contemporary
Total Read : 67
Total Download : 255
File Size : 41,7 Mb
Download Now Read Online




Hooked On Murder


Author : Betty Hechtman
Genre : Cozy
Total Read : 81
Total Download : 673
File Size : 46,5 Mb
Download Now Read Online




Hooked On Trouble


Author : Kelly Siskind
Genre : Contemporary
Total Read : 83
Total Download : 340
File Size : 50,5 Mb
Download Now Read Online




Hooked


Author : A. W. Clarke
Genre : Romance
Total Read : 97
Total Download : 233
File Size : 55,9 Mb
Download Now Read Online




The Secret Mother


Author : Shalini Boland
Genre : Fiction & Literature
Total Read : 62
Total Download : 448
File Size : 48,7 Mb
Download Now Read Online




Hooked On Flowers


Author : Lisa Gentry
Genre : Crafts & Hobbies
Total Read : 71
Total Download : 356
File Size : 48,9 Mb
Download Now Read Online




Hooked


Author : Tommy Greenwald
Genre : Family & Relationships
Total Read : 73
Total Download : 283
File Size : 43,6 Mb
Download Now Read Online




Get Hooked On Tunisian Crochet


Author : Sheryl Thies
Genre : Crafts & Hobbies
Total Read : 82
Total Download : 369
File Size : 40,5 Mb
Download Now Read Online




Hooked


Author : Stephanie Kaza
Genre : Buddhism
Total Read : 64
Total Download : 298
File Size : 48,9 Mb
Download Now Read Online




Hooked


Author : Catherine Greenman
Genre : Family & Relationships
Total Read : 85
Total Download : 926
File Size : 41,6 Mb
Download Now Read Online




Hooked


Author : Patrick Fagan
Genre : Management & Leadership
Total Read : 54
Total Download : 763
File Size : 47,5 Mb
Download Now Read Online




Can You Get Hooked On Lip Balm


Author : Perry Romanowski
Genre : Health & Fitness
Total Read : 87
Total Download : 571
File Size : 40,9 Mb
Download Now Read Online




Hooked On Ewe


Author : Hannah Reed
Genre : Mysteries & Thrillers
Total Read : 88
Total Download : 663
File Size : 47,6 Mb
Download Now Read Online




Hooked On Kite Making Daily Break


Author : The Virginian Pilot
Genre : Reference
Total Read : 88
Total Download : 992
File Size : 40,6 Mb
Download Now Read Online




Hooked


Author : Arwen Podesta
Genre : Self-Improvement
Total Read : 54
Total Download : 405
File Size : 49,8 Mb
Download Now Read Online




Chicken Soup For The Soul Hooked On Hockey


Author : Jack Canfield
Genre : Hockey
Total Read : 73
Total Download : 668
File Size : 52,8 Mb
Download Now Read Online




Hooked 30 Minute Expert Guide Official Summary To Nir Eyal S Hooked


Author : Novato Press
Genre : Engineering
Total Read : 85
Total Download : 409
File Size : 50,7 Mb
Download Now Read Online




Hooked On A Phoenix


Author : Ashlyn Chase
Genre : Paranormal
Total Read : 58
Total Download : 784
File Size : 52,6 Mb
Download Now Read Online




Last Breath


Author : Robert Bryndza
Genre : Police Procedural
Total Read : 71
Total Download : 420
File Size : 44,5 Mb
Download Now Read Online




Hooked A Vampire Blood Courtesans Romance


Author : Selena Kitt & Michelle Fox
Genre : Paranormal
Total Read : 87
Total Download : 463
File Size : 42,7 Mb
Download Now Read Online




Little Girl Lost


Author : Carol Wyer
Genre : Police Procedural
Total Read : 95
Total Download : 733
File Size : 51,8 Mb
Download Now Read Online




Irresistible


Author : Adam Alter
Genre : Social Science
Total Read : 82
Total Download : 814
File Size : 54,8 Mb
Download Now Read Online




Don T Tell A Soul


Author : D.K. Hood
Genre : Police Procedural
Total Read : 51
Total Download : 609
File Size : 48,7 Mb
Download Now Read Online




Guilty


Author : Laura Elliot
Genre : Mysteries & Thrillers
Total Read : 54
Total Download : 405
File Size : 43,9 Mb
Download Now Read Online




The Forgotten Room


Author : Ann Troup
Genre : Mysteries & Thrillers
Total Read : 75
Total Download : 923
File Size : 43,8 Mb
Download Now Read Online




The Craving Mind


Author : Judson Brewer & Jon Kabat-Zinn
Genre : Spirituality
Total Read : 81
Total Download : 221
File Size : 55,5 Mb
Download Now Read Online




0 Comment

Leave a Comment

Your email address will not be published. Required fields are marked *