The Family Decision-Making Process: A Review of Significant Consumer Satisfaction/Dissatisfaction Models.

ABSTRACT This paper discusses various models and theories in the family decision-making process concerning consumer satisfaction/dissatisfaction. This is of great importance because it is very possible that there may be some form of interaction between the satisfaction process and the decision-making context. The literature on family decision-making is also reviewed.

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The Family Decision Making Process A Review Of Significant Consumer Satisfaction Dissatisfaction Models


Author : Academy of Marketing Studies Journal
Genre : Business & Personal Finance
Total Read : 59
Total Download : 568
File Size : 54,9 Mb
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