What’S in It for Me?

In business, there is one burning question that every organization must answer for people before they will purchase or use any service. That question is, whats in it for me (WIIFM)? The answer to that question is the companys value propositionthe very reason anyone should ever do business with them. This book will take the […]

The Psychopath Inside

“Compelling, essential reading for understanding the underpinnings of psychopathy.” — M. E. Thomas, author of Confessions of a Sociopath For his first fifty-eight years, James Fallon was by all appearances a normal guy. A successful neuroscientist and professor, he’d been raised in a loving family, married his high school sweetheart, and had three kids and lots of friends. Then he learned a shocking truth […]

Business Analytics, Volume I

Business Analytics: A Data-Driven Decision Making Approach for Business-Part I,/i> provides an overview of business analytics (BA), business intelligence (BI), and the role and importance of these in the modern business decision-making.The book discusses all these areas along with three main analytics categories: (1) descriptive, (2) predictive, and (3) prescriptive analytics with their tools and […]

Women Who Think Too Much

From one of the nation’s preeminent experts on women and emotion, a breakthrough new book about how to stop negative thinking and become more productive It’s no surprise that our fast-paced, overly self-analytical culture is pushing many people-especially women-to spend countless hours thinking about negative ideas, feelings, and experiences. Renowned psychologist Dr. Susan Nolen-Hoeksema calls […]

Strategic Sourcing Management

Strategic Sourcing Management examines procurement and supply management in detail, covering the three dimensions of competitiveness, effectiveness and efficiency. Written by Olivier Bruel, Professor Emeritus HEC Paris, and a team of contributing experts from academia, consulting and industry, the book is organised into four parts: strategic decisions; operational management of procurement and related supply chain; […]

Counseling Unemployed Clients

The purpose of this course is to provide practitioners with the knowledge and tools necessary to effectively counsel clients who are unemployed or are facing imminent job loss. In addition, members of the public may use this course to enhance their personal knowledge of the subject matter presented.  Upon completion of this course, you should […]

Healthcare Management Engineering: What Does This Fancy Term Really Mean?

This Briefs Series book illustrates in depth a concept of healthcare management engineering and its domain for hospital and clinic operations. Predictive and analytic decision-making power of management engineering methodology is systematically compared to traditional management reasoning by applying both side by side to analyze 26 concrete operational management problems adapted from hospital and clinic […]

Why We Flop In Love

Non-Fiction: Empowering Consciousness, Life Wellness, Personal Excellence. Love is usually accepted with three elements of Mystery, Magic and Marvel. The ‘3Ms’ land many of us in troubles and pains of love. The magnificent dualism is – love’s mystery makes it flamboyantly thrilling. Still, the mysticism engenders loads of confusion and conflicts, making us flop in […]