Brandwashed

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
 
Picking up from where Vance Packard’s bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations:
 
   • Intentionally target children at an alarmingly young age
   • Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   • Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives
   • Purposely adjust their formulas in order to make their products chemically addictive  
   • And much, much more. 

This searing expose introduces a new class of tricks, techniques, and seductions–the Hidden Persuaders of the 21st century–and shows why they are more insidious and pervasive than ever.

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Brandwashed


Brandwashed Download Now

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Author by : Martin Lindstrom
Languange Used : en
Release Date : 2012-01-03
Publisher by : Kogan Page Publishers






Brandwashed


Brandwashed Download Now

Read Online

Author by : Martin Lindström
Languange Used : en
Release Date : 2011
Publisher by : Random House Australia






Buyology


Buyology Download Now

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Author by : Martin Lindstrom
Languange Used : en
Release Date : 2008-10-21
Publisher by : Crown Business






Brand Sense


Brand Sense Download Now

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Author by : Martin Lindstrom
Languange Used : en
Release Date : 2010-02-02
Publisher by : Simon and Schuster






Brandwashed


Brandwashed Download Now

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Author by : Martin Lindstrøm
Languange Used : da
Release Date : 2011
Publisher by : Nordic Council of Ministers






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How Cool Brands Stay Hot Download Now

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Author by : Joeri Van Den Bergh
Languange Used : en
Release Date : 2013-03-03
Publisher by : Kogan Page Publishers






Brainfluence


Brainfluence Download Now

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Author by : Roger Dooley
Languange Used : en
Release Date : 2011-10-21
Publisher by : John Wiley & Sons






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