SALIENT FEATURES OF BOOK
• Easy to understand language with simple real life examples.
• Primarily focused on Ecommerce and Retail industry.
• Stepwise explanation of very basic to the complex of the statistical analysis.
• All examples are solved using R and Excel or both.
• Step by Step description of Pentaho BI Implementation – ETL, Report, OLAP & Dashboard.
• Comprehensive coverage of topics including Probability Theories, Operation Analytics, Digital
Marketing, BI Implementation, Web Analytics, Forecasting, Customer Analytics & Optimization. Application focus on current Digital Analytics Practices.