Family Durable Goods Decision Making Behavior: Implications for Marketing Strategy.

INTRODUCTION Although joint decisions are more dynamic and complex than individual decisions, the role of each spouse in decision making should not be ignored. Many changes have occurred within the last four decades that have had a profound effect on the roles of husbands and wives in household purchase decisions. Economic and social changes in women’s employment, income, education, and gender role norms have changed the influence of females in purchase decisions within the family context. With regard to women in workforce, there has been a more than 100% increase since 1960. According to the Bureau of Labor Statistics over 25% of working women are employed in professional, executive, and managerial positions (Folse, 1985). Additionally the National Center for Educational Statistics reports that females outnumber males in obtainment of undergraduate and graduate degrees.

Download Now

Read Online

Here is Download Link

The Routledge Companion To Financial Services Marketing


The Routledge Companion To Financial Services Marketing Download Now

Read Online

Author by : Tina Harrison
Languange Used : en
Release Date : 2014-12-05
Publisher by : Routledge






Consumer Behaviour


Consumer Behaviour Download Now

Read Online

Author by : Leon Schiffman
Languange Used : en
Release Date : 2013-10-15
Publisher by : Pearson Higher Education AU






Lifestyle Marketing


Lifestyle Marketing Download Now

Read Online

Author by : Ronald D. Michman
Languange Used : en
Release Date : 2003
Publisher by : Greenwood Publishing Group






Consumer Behavior


Consumer Behavior Download Now

Read Online

Author by : Henry Assael
Languange Used : en
Release Date : 2004
Publisher by : Houghton Mifflin College Division






Global Consumer Behavior


Global Consumer Behavior Download Now

Read Online

Author by : Chantal Ammi
Languange Used : en
Release Date : 2013-03-01
Publisher by : John Wiley & Sons






Marketing Of Services


Marketing Of Services Download Now

Read Online

Author by : American Marketing Association
Languange Used : en
Release Date : 1981
Publisher by :






Marketing Information


Marketing Information Download Now

Read Online

Author by :
Languange Used : en
Release Date : 1995
Publisher by :






Leave a Reply

Your email address will not be published. Required fields are marked *