Hooked

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

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Hooked


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Author by : Nir Eyal
Languange Used : en
Release Date : 2014-11-04
Publisher by : Penguin Canada






Hooked


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Author by : Brenda Rothert
Languange Used : en
Release Date : 2016-12-06
Publisher by : Loveswept






Hooked


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Author by : Joe S. McIlhaney, Jr.
Languange Used : en
Release Date : 2008-08-01
Publisher by : Moody Publishers






Hooked


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Author by : John Franc
Languange Used : en
Release Date : 2011
Publisher by : Tin House Books






Hooked


 Hooked Download Now

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Author by : United States. Public Health Service
Languange Used : en
Release Date : 1967
Publisher by :






Hooked


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Author by : Howard Brody
Languange Used : en
Release Date : 2008
Publisher by : Rowman & Littlefield






Hooked On Cats


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Author by : Joan Moshimer
Languange Used : en
Release Date : 1991
Publisher by : Stackpole Books






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