Increasing Human Efficiency in Business, a contribution to the psychology of business
He looks at factors such as imitation, competition, loyalty, concentration, wages, pleasure, “the love of the game,” relaxation, and habit formation. He hopes to find each worker’s latent powers and hidden stores of energy to discover “wider horizons of honorable and profitable activity. ” WALTER DILL SCOTT applied psychology to the fields of advertising, vocational aptitude, and business. He created a rating scale that would predict a job applicant’s success in a given position; this scale was modified for the military during World War I with great success.