Intuitive Decision Making in Management (Communication)
Understanding Intuition Being a subtle phenomenon, researchers have expressed the meaning of intuition in different ways while hinting at the same central concept. Jung (1933) has defined it as the psychological function transmitting perceptions in an unconscious way. Smith (2008) describes intuition as rapid, affectively charged judgments arrived at without conscious awareness of the reasoning processes involved, stressing that it has the potential to influence, inform, and enhance not only the learning of the individual but also the development of collective learning processes. He discusses intution as one of the principal means by which managers and other professionals arrive at judgments. Hodgkinson (2008) describes intuition more tangibly as the result of the way our brains store, process and retrieve information at a subconscious level and so is a real psychological phenomenon which needs further study to help us harness its potential.