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Buyology

Buyology

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Author by : Martin Lindstrom
Languange Used : en
Release Date : 2008-10-21
Publisher by : Currency

ISBN : 0385528299

Description : How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware o...



Buyology

Buyology

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Author by : Martin Lindstrom
Languange Used : en
Release Date : 2012-07-31
Publisher by : Random House

ISBN : 9781448149766

Description : Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a comple...



Buy Ology

Buy Ology

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Author by : Martin Lindstrom
Languange Used : en
Release Date : 2010
Publisher by : Crown Business

ISBN : 9780385523899

Description : Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product placement, subliminal advertising and more. Reprint. A best-sell...



Buyology

Buyology

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Author by : Martin Lindström
Languange Used : en
Release Date : 2008
Publisher by : Broadway Business

ISBN : 9780385523882

Description : Draws on a three-year cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product while answering questions about product placement, sublimina...