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The Content Advantage Clout 2 0

The Content Advantage Clout 2 0

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Author by : Colleen Jones
Languange Used : en
Release Date : 2018-07-13
Publisher by : New Riders

ISBN : 9780135159521

Description : In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing ...



Clout

Clout

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Author by : Colleen Jones
Languange Used : en
Release Date : 2010-12-03
Publisher by : Pearson Education

ISBN : 013256291X

Description : Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instea...



The Content Strategy Toolkit

The Content Strategy Toolkit

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Author by : Meghan Casey
Languange Used : en
Release Date : 2015-06-06
Publisher by : New Riders

ISBN : 9780134105123

Description : In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their c...



Sapiens

Sapiens

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Author by : Yuval Noah Harari
Languange Used : en
Release Date : 2014-10-28
Publisher by : Signal

ISBN : 9780771038525

Description : Destined to become a modern classic in the vein of Guns, Germs, and Steel, Sapiens is a lively, groundbreaking history of humankind told from a unique perspective. 100,000 years ago, at least six species of human inhabited the earth. Today there is just one. Us. Homo Sapiens. How did our species suc...