*International Book Awards Finalist
It can be messy and overwhelming to figure out how to solve thorny problems. Where do you start? How do you know where to look for information and evaluate its quality and bias? How can you feel confident that you are making a careful and thoroughly researched decision?
Whether you are deciding between colleges, navigating a career decision, helping your aging parents find the right housing, or expanding your business, Problem Solved will show you how to use the powerful AREA Method to make complex personal and professional decisions with confidence and conviction.
Cheryl’s AREA Method coaches you to make smarter, better decisions because it:
• Recognizes that research is a fundamental part of decision making and breaks down the process into a series of easy-to-follow steps.
• Solves for problematic mental shortcuts such as bias, judgment, and assumptions.
• Builds in strategic stops that help you chunk your learning, stay focused, and make your work work for you.
• Provides a flexible and repeatable process that acts as a feedback loop.
Life is filled with uncertainty, but that uncertainty needn’t hobble us. Problem Solved offers a proactive way to work with, and work through, ambiguity to make thoughtful, confident decisions despite our uncertain and volatile world.
“Effective problem solving in our daily lives requires orderly thinking. Cheryl Einhorn shows us a way to do it in a short, clearly written book. Her lessons are organized around case studies that are free of jargon and to the point. In fact, her case studies are short novels that draw the reader into the dilemmas her characters face. They provide wonderful illustrations of how to go about making difficult decisions. Her book is a ‘must read’ those of us facing major decisions about our personal and professional futures.” —John Campbell, former United States Ambassador to Nigeria and currently the Ralph Bunche senior fellow for Africa policy studies at the Council on Foreign Relations
“In my 25 years reporting on social innovation, I’ve found that what distinguishes the most successful organizations is how they minimize risk, pursue opportunity, track results and plan ahead. The AREA Method described in Problem Solved offers an accessible and systematic approach for anyone to do this: It shows how to break down complex decisions into manageable steps, and provides a disciplined method to identify key questions, reveal core assumptions, and evaluate alternatives — helping to clarify pathways and possibilities.” —David Bornstein, author of How To Change The World and the New York Times ’Fixes’ Column
“This excellent book shows how the science of decision-making can be applied and therefore the outcome made better.” —Tony Blair, former UK Prime Minister
“Human beings are surprisingly bad at making decisions in complex modern environments. For most of us, therefore, a well-conceived, disciplined decision process is essential. Problem Solved clearly and effectively presents one of the best such processes available. It is invaluable.” —Bruce Greenwald, best-selling author,Value Investing and Robert Heilbrunn Professorship of Finance and Asset Management, Columbia Business School
“Impressively well written, exceptionally well organized, and informatively presented, Problem Solved: A Powerful System for Making Complex Decisions with Confidence and Conviction is an effective and practical life-enhancing read from cover to cover.” —Midwest Book Review
“Cheryl Einhorn has given us a practical book providing a wealth of useful lessons for making complex decisions of almost any kind. It breaks down everything from where to look for data and insights to how to make sure you don’t see only what you want to see. This is a book that can be useful for everyone.” —Atul Gawande, best-selling author of The Checklist Manifesto and Being Mortal
Cheryl Strauss Einhorn an award-winning investigative journalist, covers business, economic, and financial news for publications including Barron’s, Pro Publica, Foreign Policy, and the New York Times. As the founder of CSE Consulting, a strategic consulting practice, she applies her AREA Method—initially developed to promote better decision-making in her journalism work—toward the success of businesses and individuals. A Columbia University adjunct professor, she teaches her AREA Method at Columbia Business School, having also taught it at the Graduate School of Journalism. To learn more about Einhorn, please visit areamethod.com.