Qualitative Research

Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative research explores questions such as what, why and how, rather than how many or how much; it is primarily concerned with meaning rather than measuring. Understanding why individuals and groups think and behave as they do lies at the heart of qualitative research, and market research practitioners and students of market research will all benefit from this title.

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Fundamentals Of Qualitative Research


Fundamentals Of Qualitative Research Download Now

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Author by : Johnny Saldana
Languange Used : en
Release Date : 2011-03-25
Publisher by : Oxford University Press






Qualitative Research Design


Qualitative Research Design Download Now

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Author by : Joseph A. Maxwell
Languange Used : en
Release Date : 2005
Publisher by : SAGE






What Is Qualitative Research


What Is Qualitative Research Download Now

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Author by : Martyn Hammersley
Languange Used : en
Release Date : 2012-11-08
Publisher by : A&C Black






Qualitative Research


Qualitative Research Download Now

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Author by : Stephen D. Lapan
Languange Used : en
Release Date : 2011-11-09
Publisher by : John Wiley & Sons






Qualitative Research In Health Care


Qualitative Research In Health Care Download Now

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Author by : Holloway, Immy
Languange Used : en
Release Date : 2005-06-01
Publisher by : McGraw-Hill Education (UK)






Qualitative Research


Qualitative Research Download Now

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Author by : Sharan B. Merriam
Languange Used : en
Release Date : 2009-04-06
Publisher by : John Wiley & Sons






Qualitative Research


Qualitative Research Download Now

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Author by : Renata Tesch
Languange Used : en
Release Date : 1990
Publisher by : Psychology Press






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