Sales Promotion Decision Making

Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision
making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.

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Sales Promotion Decision Making


Sales Promotion Decision Making Download Now

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Author by : Steve Ogden-Barnes
Languange Used : en
Release Date : 2015-01-12
Publisher by : Business Expert Press






Decision Making In Marketing And Finance


Decision Making In Marketing And Finance Download Now

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Author by : P. Koku
Languange Used : en
Release Date : 2014-08-19
Publisher by : Springer






Promotional Decision Making Practice And Theory


Promotional Decision Making Practice And Theory Download Now

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Author by : Patrick J. Robinson
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Release Date : 1964
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Handbook Of Marketing Decision Models


Handbook Of Marketing Decision Models Download Now

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Author by : Berend Wierenga
Languange Used : en
Release Date : 2017-07-12
Publisher by : Springer






Advertising And Sales Promotion


Advertising And Sales Promotion Download Now

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Author by :
Languange Used : en
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The Art Of Gaining And Retaining Customers Is Sales Promotion The Key To Succesful Marketing


The Art Of Gaining And Retaining Customers Is Sales Promotion The Key To Succesful Marketing Download Now

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Author by : Vannessa Uhlein
Languange Used : en
Release Date : 2006-03-04
Publisher by : GRIN Verlag






The Promotional Decision Making Process Of A Small Business To Business Firm


The Promotional Decision Making Process Of A Small Business To Business Firm Download Now

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Author by : Julianna Dixon
Languange Used : en
Release Date : 1994
Publisher by :






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