The Fantastic Brand: A Teaching Case on Strategic Decision-Making (Notes) (Case Study)

INSTRUCTORS’ NOTE Using the case analysis method can be an effective way to address or improve course outcomes. With so many different concepts and theories being presented in a typical course, it can sometimes be difficult for a student to comprehend all of the course content. In order to successfully analyze and present a case, it is generally necessary for students to incorporate more than one concept. Therefore, using the case analysis method can help students bring together more than one concept being presented in a course. Even for students who do well on tests, this method can help to improve their overall level of comprehension because this approach involves applying course concepts to real-life scenarios. Ideally, this case will be used in an undergraduate Business Policy course. That’s because this case requires a basic level of business knowledge in order to understand the case and complete the analysis.

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