The Marketing Pathfinder

Dozens of lively international case studies that help readers put core marketing principles in a real-world context
From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they’ll make in the real world of business.
Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make

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The Marketing Pathfinder


The Marketing Pathfinder Download Now

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Author by : David W. Stewart
Languange Used : en
Release Date : 2014-10-23
Publisher by : John Wiley & Sons






The Strategy Pathfinder


The Strategy Pathfinder Download Now

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Author by : Duncan Angwin
Languange Used : en
Release Date : 2011-12-12
Publisher by : John Wiley & Sons






Pathfinder Origins 1


Pathfinder Origins 1 Download Now

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Author by : Erik Mona
Languange Used : en
Release Date : 2015-02-18
Publisher by : Dynamite Entertainment






The Pathfinder


The Pathfinder Download Now

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Author by : Nicholas Lore
Languange Used : en
Release Date : 2012-01-03
Publisher by : Simon and Schuster






The Economy Of Northern Ireland


The Economy Of Northern Ireland Download Now

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Author by : Paul Teague
Languange Used : en
Release Date : 1993
Publisher by : Lawrence And Wishart Ltd






The Market Guide


The Market Guide Download Now

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Author by :
Languange Used : en
Release Date : 1985
Publisher by :






Ama Management Bulletin


Ama Management Bulletin Download Now

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Author by :
Languange Used : en
Release Date : 1963
Publisher by :






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