The Victory Lab

UPDATED FOR THE 2016 ELECTION

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.  Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
     Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

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The Victory Lab


The Victory Lab Download Now

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Author by : Sasha Issenberg
Languange Used : en
Release Date : 2013
Publisher by :






The Victory Lab


The Victory Lab Download Now

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Author by : Sasha Issenberg
Languange Used : en
Release Date : 2012-09-11
Publisher by : Broadway Books






The Victory Lab


The Victory Lab Download Now

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Author by : Sasha Issenberg
Languange Used : en
Release Date : 2012
Publisher by : Crown Pub






The Sushi Economy


The Sushi Economy Download Now

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Author by : Sasha Issenberg
Languange Used : en
Release Date : 2007-05-03
Publisher by : Penguin






Glute Lab


Glute Lab Download Now

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Author by : Bret Contreras
Languange Used : en
Release Date : 2019-09-17
Publisher by : Victory Belt Publishing






The Victory Lab


The Victory Lab Download Now

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Author by : Sasha Issenberg
Languange Used : en
Release Date : 2012
Publisher by : Crown Pub






Shopping For Votes


Shopping For Votes Download Now

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Author by : Susan Delacourt
Languange Used : en
Release Date : 2016-05-07
Publisher by : D & M Publishers






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