Understanding Consumer Decision Making

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.

This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

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Understanding Consumer Decision Making


Understanding Consumer Decision Making Download Now

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Author by : Thomas J. Reynolds
Languange Used : en
Release Date : 2001-05-01
Publisher by : Psychology Press






Understanding Consumer Decision Making


Understanding Consumer Decision Making Download Now

Read Online

Author by : Thomas J. Reynolds
Languange Used : en
Release Date : 2001-05-01
Publisher by : Psychology Press






Understanding Consumer Decision Making


Understanding Consumer Decision Making Download Now

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Author by : Thomas John Reynolds
Languange Used : en
Release Date : 2001
Publisher by : Psychology Press






The Wiley Blackwell Handbook Of Judgment And Decision Making 2 Volume Set


The Wiley Blackwell Handbook Of Judgment And Decision Making 2 Volume Set Download Now

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Author by : George Wu
Languange Used : en
Release Date : 2016-02-16
Publisher by : John Wiley & Sons






A Study On Consumer Decision Making Of Canned Foods Purchases In Seri Iskandar Influenced By Packaging


A Study On Consumer Decision Making Of Canned Foods Purchases In Seri Iskandar Influenced By Packaging Download Now

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Author by : Musfirah Mohamad
Languange Used : en
Release Date : 2015-12-29
Publisher by : GRIN Verlag






Understanding Consumer Decision Making In Tourism Sector Conjoint Analysis


Understanding Consumer Decision Making In Tourism Sector Conjoint Analysis Download Now

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Author by :
Languange Used : en
Release Date : 2015
Publisher by :






Consumer Behavior For Dummies


Consumer Behavior For Dummies Download Now

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Author by : Laura Lake
Languange Used : en
Release Date : 2009-04-22
Publisher by : John Wiley & Sons






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