Value-Oriented Media Management

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.  

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Value Oriented Media Management


Value Oriented Media Management Download Now

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Author by : Klaus-Dieter Altmeppen
Languange Used : en
Release Date : 2017-04-27
Publisher by : Springer






Handbook Of Media Management And Economics


Handbook Of Media Management And Economics Download Now

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Author by : Alan Albarran
Languange Used : en
Release Date : 2018-04-27
Publisher by : Routledge






Digital Media And Innovation


Digital Media And Innovation Download Now

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Author by : Richard A. Gershon
Languange Used : en
Release Date : 2016-02-11
Publisher by : SAGE Publications






Handbook Of Social Media Management


Handbook Of Social Media Management Download Now

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Author by : Mike Friedrichsen
Languange Used : en
Release Date : 2013-05-28
Publisher by : Springer Science & Business Media






Media Management


Media Management Download Now

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Author by : Andrej Vizjak
Languange Used : en
Release Date : 2012-11-02
Publisher by : Springer Science & Business Media






Value Driven Business Process Management The Value Switch For Lasting Competitive Advantage


Value Driven Business Process Management The Value Switch For Lasting Competitive Advantage Download Now

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Author by : Peter Franz
Languange Used : en
Release Date : 2012-03-16
Publisher by : McGraw Hill Professional






Value Oriented Risk Management Of Insurance Companies


Value Oriented Risk Management Of Insurance Companies Download Now

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Author by : Marcus Kriele
Languange Used : en
Release Date : 2014-01-14
Publisher by : Springer Science & Business Media






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